Laura started following the work of Mark Yi-Cheon Yim, Canisius College, Marketing & Information Systems.
Laura started following the work of Frank Parcells, Austin Peay State University, Communication.
Laura added 8 papers
Laura TED talks are excellent teaching tools - here is a quick snippet on how to make a splash in social media from reddit - http://bit.ly/7UJ8tB
Faculty Member, Schieffer School of Journalism
The University of Texas at Austin, Advertising & Public Relations
Assistant Professor
Division of Strategic Communication
About
I work as an assistant professor in the Division of Strategic Communication in the Schieffer School of Journalism at Texas Christian University. I teach Channel Planning and Strategy, Strategic Communication and New Media, and Strategic Communication Campaigns.
My research focuses on understanding advertising and consumer behavior within interactive environments such as social media, news feeds and websites. To date, I have investigated the impact of content customization on interactive advertising, the psychological factors that contribute to the creation and consumption of user-generated content, the impact of new forms of technology on teaching and learning, as well as the perceptions of advertising delivered through social media channels.
My current work is in the area of Web 2.0 technologies and how they are being used for advertising purposes.
Ph.D., University of Texas at Austin (2008)
M.A., University of Texas at Austin (2004)
B.S., University of Texas at Austin (2000)
Contact Information
| Homepage: | |
| Address: | 2800 South University Drive |
| Telephone: |
817-257-5251 |
| IM: | laurafbright |
